Mix and match, or take them all.
Every project is different so there is no prescriptive process that works for everyone. However, we believe that this process yields the best results, Rooted in strategic thinking, our ‘3F’ process has been created to position your brand most effectively in your industry.
This is where we identify your function as a brand within the industry you operate. We clarify how you are better than your competitors and refine your message to prick the ears of those who need to hear about you.
Now we know what you do and why that matters, we find the people that will listen and follow you. This is your faction. These will range from everyday supporters to raging fans and our goal is to eventually turn everyone into committed and passionate supporters of your brand.
This is where we translate your unique business attributes and brand values into compelling design systems and a forward-thinking brand identity. This will be the flag that your faction carries into the battlefield and it’s got to look better than your competition. Additional deliverables start here too.
What’s that? Another step in the process?
Yes, the ‘3F and 1V’ process doesn’t quite have the same ring to it though does it? It’s an optional step for those wanting to go the whole 9 yards.
What language is going to resonate with your faction the best? What is going to make them buy? What is going to make them come back? We work with you to curate a clear and compelling language system for use in marketing materials and in client interactions.
